| WWW
Solutions
WHO:
National Vaccine Information Center (NVIC)
WHERE:
www.nvic.org
and
www.vaccinememorial.org
THE
NEED:
To assist
parents whose children have suffered vaccine
reactions; promote research to evaluate vaccine safety
and effectiveness as well as to identify factors which
place individuals at high risk for suffering vaccine
reactions; monitor vaccine research, development,
policy-making and legislation.
INFOVISON'S
SOLUTION:
A dynamic website and extensive email distribution
strategy that also allows NVIC to take contributions
securely over the Web.
The
National Vaccine Information Center (NVIC) is a
national, non-profit educational organization founded
in 1982. It is the oldest and largest national
organization advocating reformation of the mass
vaccination system and is responsible for launching
the vaccine safety movement in America in the early
1980’s. Located in Vienna, Virginia, NVIC is
dedicated to the prevention of vaccine injuries and
deaths through public education.
Until
a few years ago, NVIC provided information through
regular U.S. mail and over the telephone. The
organization decided to get onto the Information
Superhighway with a website created and hosted by
InfoVision. Beginning with basic information about
their organization, mission, and so forth, NVIC
expanded their information offerings to include press
releases, informational documents on polio, autism,
hepatitis B, as well as vaccine related conference
announcements.
Soon
it became obvious that the website was a perfect
medium for disseminating news alerts and up-to-date
information quickly and cost-effectively. Instead of
relying on the slow process of printing and mailing
the information, breaking news stories on vaccine
research or reports that offered timely information
could be made available over the Web in a matter of
hours as the need arose.
The
next step was to reach the public more directly
through an opt-in email mailing list.
With InfoVision’s automated email
subscription, interested parents and professionals
could subscribe to the NVIC email mailing list on-line
and receive breaking news, press releases, and other
timely announcements.
Another
feature of the website, an SSL secure order form,
makes it possible for NVIC to take orders and
membership contributions over the Web.
With
the ability to connect with millions of people via the
Internet and a partnership with InfoVision, the
potential for NVIC is boundless.
|