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Data Analysis for a Global Retailer

Customer Satisfaction Survey Data Analysis for a Global Retailer

The leading global food service retailer with more than 20,000 local restaurants serving over 30 million people in more than 100 countries each day.
It is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which it does business.
The company generates well over $10 Billion in revenues annually.

CLIENT’S NEED

The client organization required ongoing analysis of its business operations at various levels – National, Regional, District and local. Insights were also required across various demographical segments – Business Unit Managers, Unit Operators, Staff and even Customers. Further, this effort needed to span several thousand locations in several countries.

Once data regarding the performance is gathered, often composed of 100 to 150 attributes, it needed to be analyzed to decipher patterns, trends and other insights. A complex business data warehouse, analysis engine and report generation capabilities were required.

HOW INFOVISION HELPED

Working closely with our primary client, InfoVision’s Data Architects developed a quarterly data collection and validation process. The process allowed each of the 1000 restaurants in the 10 countries to easily contribute data regarding business practices, client experiences, food menu, hygiene parameters, employees and other related issues. InfoVision also developed a Data warehouse model to aggregate the gathered data and prepared it for periodic analysis. Further, a performance analysis tool was built to analyze the data and develop specific insights for business decision makers. Finally, a report generation system was created to generate the required reports for distribution. Each quarter, for the past several years, we have been delivering analysis and results to our client.

IMPACT

InfoVision’s work has allowed the foodservice retailer to (a) Establish ongoing visibility to its operations across several countries, (b) monitor performance proactively and (b) protect its business and brand.