The expectations from the communication professionals have changed. Emergence and convergence of media requires you to be agile and adaptable. You also need to be efficient with PR budgets. Every single dollar spent needs to be justified with ROI.
We offer exhaustive analysis and measurement of print, social, online, and broadcast media in a customized and easy-to-grasp manner. You can discover trends and topics worth leveraging for your brand and quantify the performance of your PR activities through visual representations. You also get insights that are data driven and actionable.
Metrics that Matter
Measure quality over quantity,
Do not get bogged down by qualitative and quantitative analysis that do not matter. Instead get tangible measurement of the PR efforts. Get measurements on:
- Message Congruence
- Sentiment of your target audience
- Virality indices of traditional media stories into social media or vice-versa
Actionable insights to drive better business decision making.
Data can be just that unless accompanied by analysis and insights. We provide meaningful insights that are driven by measurements and objectives set for the communication. The insights can:
- Drive right action at the right time
- Make you proactive rather than reactive
Multilingual monitoring in 35+ global languages.
Your brand has a global presence? We deliver multilingual monitoring in 35+ languages across disparate media sources. We navigate the nuances of local languages across different regions to disseminate your brand’s mentions in a translated business language.
Our media monitoring and measurement service is specially geared to serve key profiles from public relations, corporate communications, media relations, and external communications. We can help you:
- Quantify your efforts by tracking the ROI from media communications
- Make every single PR dollar count
- Identify key influencers from traditional and social media and reach out to them
- Improve the effectiveness of your communication programs
- Make informed strategic decisions
PR agencies can offer a 360-degree support to their clients through the different stages of the account lifecycle.
- Account Acquisition Stage: You can offer your client insights into key industry trends, their brand’s perception, and an ideal media strategy. You can also assist them with marketing strategy.
- Account Maintenance Stage: You can help your client identify key influencers, offer channel breakout, deliver real-time alerts, and benchmark results against goals.
- Account Renewal Stage: You can present an overview of your performance by using visual dashboards, quantifying your efforts, and tracking ROI.