Robotics process automation – also popularly referred to as RPA – is witnessing a surge in popularity lately. The addition of cognitive technologies and AI algorithms to RPA has ushered in a new age of intelligent automation.

As retail brands are moving towards a more digital existence, they are piling up technical debt at an unprecedented rate. The CIOs and CTOs are highly conscious about this growing burden and its crushing repercussions. But for the non-technical leaders of the business, this debt sounds more like a mythical figure than an actual threat.

Retail industry is undergoing a transformative phase right now. Most of the retailers are looking to leverage technology to ensure their business is relevant and appealing enough to the modern digital customer. But the one technology that is really giving retailers a competitive advantage in the market is Robotics Process Automation & Cognitive AI.

Digital transformation has become an industry buzzword. So much so that it is dominating retail industry conferences, panel discussions, business summits, etc. While some leaders are terming it as their biggest business enablers, some are admitting that it is one of their biggest challenges.

When robotics process automation (RPA) was introduced in the retail industry, there was hardly any clarity around it. Many leaders had not even imagined the role it would play today in differentiating them from their competition. Now that these leaders are still coming to terms with RPA and are ready to explore its full potential there is a whole new revolution knocking on their doors!

Digital transformation has become a strategic goal for many business leaders. There is a renewed focus on exploring different ways technology solutions can impact a business. But digital transformation is not just about adding new technology to the existing mix. It is also about driving a cultural change.