Social Media Research and Analytics

Get A Finger on Your Customers’ Social Pulse.

Social chatter hides some of the most valuable customer insights today. Social media has been priceless as a marketing tool that simultaneously serves as a customer signal beacon and a demand shaping agent.

But harnessing the true potential of social media requires businesses to separate customer insights from noise. This is where InfoVision steps in to engineer social data and combine it with primary and secondary research to generate actionable insights. Massive consumer and business-facing brands have leveraged our services to build inside paths to their consumer psyche and decode changing customer preferences in real-time.

Our social media arm partners with brands as a seamless extension of their sales and marketing functions to develop strategy, generate insights, and manage the social media research and analytics services up to the last-mile adoption. In terms of demand shaping, we deconstruct the performance on your social media campaigns to highlight the key drivers of performance and eliminate bottlenecks. Our quadrant-based approach spots the campaigns that have truly outperformed against preset KPIs. Tap into our proprietary social media research and analytics frameworks, our extensive experience working with some of the most popular brands, and our source-agnostic methodologies to maximize ROI from this generation’s most powerful marketing tool.

Insight Generation

Generate actionable insights from structured and unstructured social media data to improve the quality of your social media strategy.

Strategic Approach

Devise a comprehensive strategic approach to engage, influence, measure, and adapt your brand to social channels.

Campaign Measurement

Aim and hit your social campaign targets every time with our customized metrics and reporting of your PR efforts.

Social Listening

Explore our proprietary frameworks and methodologies to track social media conversations and gauge the brand impact.

Customer Experience Management

Unify your customers’ digital journeys across channels to simplify digital engagement and personalize customer experiences.

Digital Audit

Identify blind spots, prioritize focus areas, and track the right metrics to streamline the strategy to achieve tangible outcomes.

Dive deep into social media with experts to acquire high-impact customer insights

Extensive and mature digital media practice
End-to-end social research and analytics implementation
Insights partner to 5000+ decision makers
Advanced proprietary frameworks for social analytics
25+ years of experience in digital transformation services
Contextual intervention from innovation experts

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Shape your brand’s social presence and cultivate the loyalty your
brand deserves. Talk to our experts