For a leading American luxury retailer, ensuring a high-performing mobile experience was a top priority, but manual testing slowed release cycles, drove up costs, and limited scalability. To overcome these challenges, the retailer implemented a custom-built mobile automation framework.
Strategic and long-term value
Beyond faster testing, the automation framework delivers long-term business impact:
Project highlights
- Faster innovation – Accelerates feature rollouts, keeping the retailer ahead.
- Stronger CX – Ensures seamless, bug-free mobile interactions.
- Scalability – Adapts to new platforms and evolving needs.
- Lower costs – Cuts manual effort and maintenance overhead.
- Market agility – Speeds up go-to-market, staying ahead of disruptions.
About the customer
The retailer is a premier name in the luxury shopping space, known for its high-end products and commitment to exceptional customer experiences. With a strong digital presence, the company continuously invests in cutting-edge technology to enhance mobile and online shopping.
Business need
The retailer’s customer engagement mobile app was key to its digital strategy, but its testing process lacked automation, creating several roadblocks:
- Slow, manual testing cycles delayed new feature releases.
- High maintenance effort as testing relied heavily on manual intervention.
- Limited scalability across iOS and Android platforms.
- Inefficient debugging due to a lack of structured reporting and logging.
- No cloud execution, making device-based testing time-consuming and costly.
With customer expectations rising, the retailer needed a modern, scalable testing framework that could improve efficiency, reduce costs, and accelerate mobile innovation.
The Solution
To address these challenges, a custom mobile automation framework was developed from the ground up. The solution focused on:
- Scalable & future-ready automation
- Built a hybrid, modular framework supporting both iOS and Android on real and virtual devices.
- Implemented a Page Object Model (POM)-based structure for improved maintainability.
- Designed a highly reusable codebase to minimize duplication and maintenance effort.
- Optimized execution & integration
- Enabled parallel and sequential execution, reducing test run time.
- Integrated with BrowserStack, enabling cloud-based mobile testing for better coverage.
- Implemented real-time Appium server start/stop functionality to optimize test runs.
- Advanced reporting & debugging
- Configured automated screenshot capture for better failure analysis.
- Implemented structured logging and reporting using Allure, Extent, and TestNG frameworks.
- Seamless CI/CD automation
- Integrated the automation framework into the retailer’s CI/CD pipeline, enabling automated, hands-free test execution.
This transformation not only enhanced testing speed and efficiency but also ensured that new features reached customers faster without compromising quality.
Tech stack
- Appium | Selenium WebDriver | Java | TestNG | Maven
- Allure Report | Extent Report
ROI and business impact
- 40% faster execution
- 2X faster test scripting
- 60-70% reusable scripts
- 20% reduction in maintenance
- Fully integrated CI/CD pipeline
