Transforming assisted applications with NSA and AI for a telecom leader

InfoVision, in collaboration with a leading wireless carrier provider in the USA, revamped Assisted Applications by migrating to the North Star Architecture (NSA). This innovation addressed long-standing production issues, introduced multilingual capabilities, and boosted system performance.

Strategic and long-term value

This project was more than just an upgrade – it was a strategic shift toward a scalable, future-proof system that enhances both customer experience and business agility.

Project highlights

  • Seamless NSA migration: Enhanced scalability, speed, and reliability across multiple customer-facing channels.
  • Customer-centric multilingual support: Introduced Spanish language capabilities to enhance accessibility and engagement.
  • Resolution of long-standing production issues: Optimized workflows and eliminated system inefficiencies.
  • Integration of new plans & perks: Enabled a faster rollout of competitive telecom offerings.
  • Cost efficiency & performance gains: Optimized resource utilization, reducing operational costs by 50%.
  • Future-ready infrastructure: NSA’s modular design supports seamless integration with emerging technologies.

This transformation set the foundation for sustained innovation, operational efficiency, and superior customer experiences.

About the customer

The customer is a leading global telecom provider in the USA, with a vast network presence and a commitment to delivering exceptional services.

Business need

The customer’s Assisted Applications, critical for in-store representatives, faced several challenges:

  • Legacy technology: Outdated systems led to inefficiencies and slow processes.
  • Production issues: Persistent system faults disrupted daily operations.
  • Customer retention challenges: Outdated plans and perks failed to attract new users.
  • Language barriers: Limited accessibility for Spanish-speaking customers impacted engagement.

These issues hampered operational efficiency, customer satisfaction, acquisition of new business, and revenue growth.

The Solution

InfoVision delivered a transformative upgrade by migrating Assisted Applications to North Star Architecture (NSA) and implementing key enhancements:

  1. Scalable & future-ready NSA migration: Increased system reliability and speed across Retail, Indirect, Telesales, Chatstore and D2D sales channels.
  2. Production issue resolution: Eliminated long-standing inefficiencies, enabling seamless customer interactions.
  3. Spanish language support for appointment services: Expanded accessibility, improving customer engagement and satisfaction.
  4. Optimized performance: Reduced latency and improved system uptime.
  5. New plans & perks enablement: Enabled business-driven offers to be launched swiftly.

Tech stack

  • Frameworks & languages: Java-17, Spring Boot-18, Python, React 18.2.0, Redux 4.2.1
  • Databases: Oracle, Cassandra, POSDB
  • Architecture: NSA, Micro Front End (MFE), Microservices
  • AI tools: GenAI
  • Other tools: JPA, CSS Style Component 6.1.0

ROI and business impact

The project delivered measurable efficiency, cost savings, and customer satisfaction improvements:

  • 90% faster response times
  • 70% improved system uptime
  • 50% boost in customer satisfaction
  • 60% increase in Appointment usage
  • 10% sales growth
  • 50% cost reduction
  • Accelerated time-to-market

Transforming Assisted Applications with NSA and AI for a Telecom leader

By leveraging NSA, AI-driven automation, and a business-aligned approach, InfoVision revolutionized Assisted Applications, creating a future-ready, customer-first ecosystem.