How Digital Transformation Helps to Sustain Retail Business
Digital transformation in the retail business has become the mantra to get ahead of competition and reap success. Retail is in transition and today’s market condition combined with a strong economic outlook advocates for retailers to embrace innovation and reevaluate traditional business models. Thanks to digital transformations, retailers are leveraging innovative technology to enhance their customer’s experience.
- Strong branding turns customers into brand ambassadors
- Associates transform as the face of the organization in order to pass on the passion of the business drive to the customer
- Seamless bricks and clicks which present the customer with a unified shopping experience
- Uniform experience from the start of the shopping journey till the time the purchase is complete in a manner with minimal human intervention
- Covert intelligent loss prevention wherein loss prevention evolves to support brand engagement through emerging digital technologies.
- Smart mirrors
- Restaurants blending food and interactivity
- Omni channel sales platform
- Data driven personalization of products
- Augmented and virtual reality.
- Winning in the medium term
- Building the right team, organization and culture
- Deep learning to augment available product data
- Data driven personalization
- Augmented reality to help customers try before they buy
- Smart shelves and floors
- Voice based search.
- Take the Leap
- Product Customization
- Omni Channel Shopping
- Inventory Management
- QR Code
- Voice and Visual Search
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