Social chatter hides some of the most valuable customer insights today. Social media has been priceless as a marketing tool that simultaneously serves as a customer signal beacon and a demand shaping agent.
But harnessing the true potential of social media requires businesses to separate customer insights from noise. This is where InfoVision steps in to engineer social data and combine it with primary and secondary research to generate actionable insights. Massive consumer and business-facing brands have leveraged our services to build inside paths to their consumer psyche and decode changing customer preferences in real-time.
Our social media arm partners with brands as a seamless extension of their sales and marketing functions to develop strategy, generate insights, and manage the social media research and analytics services up to the last-mile adoption. In terms of demand shaping, we deconstruct the performance on your social media campaigns to highlight the key drivers of performance and eliminate bottlenecks. Our quadrant-based approach spots the campaigns that have truly outperformed against pre-set KPIs. Tap into our proprietary social media research and analytics frameworks, our extensive experience working with some of the most popular brands, and our source-agnostic methodologies to maximize ROI from this generation’s most powerful marketing tool.