When Issues Do Not Go Away: Managing Long-Running Narrative Risk
In today’s always‑on media and policy environment, some issues never truly disappear. They resurface and evolve, reshaping reputation and trust long after the initial moment. This session explores why certain narratives persist and how organizations can govern long‑running risks through sustained oversight rather than reactive crisis response.
Drawing on expertise in communications, public affairs, and risk leadership, the panel will share best practices to monitor narrative evolution, calibrate responses, and convert persistent issues into strategic insight. Leaders will gain an intelligence‑led approach to managing narrative risk in a world where memory is long and scrutiny constant.
