InfoVision unified eight healthcare websites on a secure and scalable multisite platform while preserving the identity of each brand. The solution created a common foundation for content management, appointment booking, accessibility, analytics, and security, making the group’s digital ecosystem easier to manage and ready for future growth.
The Customer
A leading multi-brand healthcare group in the UAE operating eight websites across its hospitals, medical centers, and specialty healthcare brands. Each website had its own content structure, design, and maintenance requirements, creating operational complexity and limiting consistency across the digital ecosystem.
The Challenge
Managing eight independently operated websites required extensive coordination across content, design, development, and maintenance teams.
Marketing teams often relied on developers to publish routine updates. The websites also followed different approaches to design, accessibility, analytics, security, and appointment booking.
The group needed a unified platform that could standardize core capabilities without presenting its healthcare properties as a single brand.
The Solution
InfoVision developed a scalable WordPress multisite platform to support all eight healthcare websites through a shared content management and technology environment.
Common capabilities were standardized across the platform, while each website retained its own design language, content, and brand elements.
The solution included:
- WordPress multisite architecture
- Brand-specific website designs
- Responsive interfaces across devices
- Self-service content publishing for marketing teams
- Doctor search and appointment-booking functionality
- Doctor and appointment data synchronization with SAP
- UAE Pass integration for selected websites
- WCAG-aligned accessibility support
- Centralized website analytics
- Microsoft Azure cloud hosting
- Firewalls, web application firewall protection, and two-factor authentication controls
The Outcome
The healthcare group successfully consolidated eight independently managed websites onto a shared digital platform.
The new environment enabled:
- Centralized website management
- A consistent and scalable technology foundation
- Greater publishing control for marketing and content teams
- Integrated doctor discovery and appointment booking
- Common accessibility, analytics, and standards
- Reduced dependence on multiple standalone platforms
- Improved website conversions and online appointment generation.
Technology Stack
WordPress, HTML, CSS, JavaScript, PHP, MySQL, Microsoft Azure, SAP integration, UAE Pass, firewalls, web application firewall, and two-factor authentication.
