Key Responsibilities:
- Adobe CDP Implementation:
- Design and implement Adobe Experience Platform (AEP) solutions, including Real-Time CDP.
- Configure and manage data ingestion, identity resolution, and audience segmentation within Adobe CDP.
- Set up and maintain XDM (Experience Data Model) schemas to standardize and unify customer data.
- XDM Data Model Implementation:
- Define and implement XDM schemas to structure customer data for ingestion and processing in Adobe Experience Platform.
- Map data sources to XDM fields and ensure alignment with Adobe?s data governance standards.
- Collaborate with stakeholders to extend and customize XDM schemas for specific business use cases.
- Data Integration:
- Build and manage data pipelines to ingest data from multiple sources (e.g., CRM, web, mobile, third-party platforms).
- Ensure seamless integration of Adobe CDP with other tools in the Adobe Experience Cloud (e.g., Adobe Analytics, Adobe Target, Adobe Campaign).
- Customer Data Management:
- Implement identity resolution strategies to unify customer profiles across channels.
- Ensure data quality, governance, and compliance with privacy regulations (e.g., GDPR, CCPA).
- Audience Segmentation and Activation:
- Create and manage audience segments for personalized marketing campaigns.
- Activate customer data across marketing channels (e.g., email, web, mobile, social).
- Collaboration:
- Work closely with marketing, analytics, and IT teams to understand business requirements and deliver solutions.
- Collaborate with stakeholders to define use cases and ensure alignment with business goals.
- Monitoring and Optimization:
- Monitor the performance of data pipelines and customer profiles.
- Troubleshoot issues and optimize workflows for scalability and efficiency.
- Documentation and Training:
- Document processes, configurations, and best practices, especially around XDM schema implementation.
- Provide training and support to internal teams on Adobe CDP and XDM usage.
Required Skills and Qualifications:
- Technical Expertise:
- Strong experience with Adobe Experience Platform (AEP) and Real-Time CDP.
- Hands-on experience with XDM (Experience Data Model) schema design, implementation, and customization.
- Proficiency in data integration tools and techniques (e.g., APIs, ETL processes).
- Knowledge of data modeling, data schemas, and identity resolution.
- Marketing and Analytics:
- Experience with Adobe Experience Cloud tools (e.g., Adobe Analytics, Adobe Target, Adobe Campaign).
- Understanding of customer journey mapping and audience segmentation.