Role Description – Sr. Business Development Associate (USA Market):
� Manage all aspects of marketing and sales campaigns including working on scripts and streamlining lead generating activities
� Responsible for developing new business opportunities by facilitating SME discussions/one on one presentation / conference calls / Webinars
� Responsible throughout various stages of sales cycle, from lead generation to drive strategic sales results
� To initiate and develop high level relationships to engage directly with C-level executives at organizations
� Involved in E-mail Campaigns, Cold Calling, prospect qualification, exploring and closing all revenue opportunities
� Identification of potential leads, product line & profiling of prospecting companies
� Complete responsibility for the lead generation cycle from identification, information collation, qualification, contact, interest generation up to prospect conversion
� Analyze customer needs in terms of current business challenges, identify opportunities and potential solutions
� Updating call logs/tasks on CRM systems such as SugarCRM for tracking prospects, leads and opportunities
� Creating and maintaining a database and activity history of current and future customers
� Supporting sales campaigns for onsite sales teams
� Establishing and maintaining good customer relations, with both internal and external customers
� Supporting activities that contribute to the overall success of the Sales Team
� Connecting with Account Managers heading specific campaigns/regions to plan ‘Calling Campaigns’ and to provide updates on the progress of each campaign
� Working on Campaign Reports, Campaign Metrics, Statistics Reports & Lead Reports for tracking campaigns
� Quickly adapt to learning new technologies
Team Management:
� Create and maintain good working relationships with all colleagues
� Ensure clear communication with colleagues and sales team
� Work in a flexible manner, adapting to changing demands of the Sales Team to manage multiple campaigns, fluctuations in workload
Qualification:
� B-Tech/Degree
� MBA a plus point
� Minimum 1+ year experience in Inside Sales Role for US Market
� 3-5 years experience in Technology Inside Sales, a plus point
� Willing to work in US Shift