Salesforce IoT Cloud – the IoT service by Salesforce helps businesses deal with big data gathered through various operations, locations, and connected devices. Its proactive approach aids in developing a relationship with customers thus improving customer interaction and retention. It provides insights on how to reshape organizations to conduct business more fruitfully. Salesforce cloud services helps companies maintain the big data generated through customer interactions use it in meaningful ways.

  1. Connected Customer ProfilesConnected Customer Profiles

Cloud migration is almost a necessity for  businesses to have a winning edge in today’s competitive world. Salesforce IoT Cloud is one such platform that businesses can use to create complete customer profiles. The data from customers’ connected devices can then be used to improve customer management. Control apps used in IoT Cloud platform send service notifications to cater to demands of the business. Sensors receive real-time data and transmit the same to keep the customer profiles updated.

  1. Customer Context

For a business to grow, it needs the right data that will help it stay ahead of its rivals. Salesforce IoT ensures providing the customers with adequate information, predictions, and analysis to conduct the right operations. Customer Context stores and analyzes past behaviors and actions that play a vital role during real-time decision making. The Customer Context takes into consideration customer location, customer history, service history, and technical staffing services and combines it with IoT device data to suggest the next plan of action.

Salesforce Thunder

Thunder, the event-processing engine in Salesforce, helps in capturing, filtering and responding to the events occurring real-time and even perform database management and data analytics. It enables users to set filters to identify relevant data from data streams. Thunder streamlines the accumulated data to make it usable for analysis and machine learning.

  1. No Code Platform

No Code PlatformSalesforce IoT Cloud platform applies a low code approach. It allows businesses to carry out their day-to-day IoT activities without any direct interaction with the IT department. Salesforce IoT Cloud is capable of taking care of the bulk of processes after the right triggers and responses are put in place. These triggers and responses send the IoT device data to Salesforce core systems such as Service Cloud, Marketing Cloud, and other platforms. Furthermore, it automatically creates an action item. Salesforce cloud services can automatically create a Lead form for a customer whose product is about to fail.

  1. Identify Prospects

With Salesforce IoT Cloud where each product is connected to the Cloud, the sales team can identify items that are outdated and nearing a warranty time limit. The team is also aware of the items that need to receive a new update or the ones that are performing below the required standard. Data analyzed by Salesforce cloud services also help create custom offers and send them to customers before a warranty deadline. As a result, Salesforce IoT Cloud helps in improving customer acquisition and retention through a completely automated process.

Set Rules to Check Product Performance

Organizations need to set a rule based on performance metrics to benefit from cloud computing in retail. Whenever a product performs below a metric, an automatic entry is made to the Sales and Customer Support teams. The respective team can then analyze and predict customer behavior and customer needs and do the needful.

  1. Data analytics

Data analyticsAcross the CRM, customized actions can be taken based on the data analysis obtained from managed services provider. A critical step here is to process data collected from enterprise systems, external data, website logs, and sensors available on IoT devices. Salesforce IoT Cloud produces visualization reports, predictions, trends, and patterns.

Salesforce Einstein Analytics

Salesforce uses Einstein Analytics to enhance data processing. It helps CRM users work with sensor data, relevant ERP records, website logs and other relevant channels. Impact of cloud computing on retail business can be humongous. With all this data, CRM users get an in-depth picture of how the products and services are used, and can accordingly predict trends.

  1. Seamless Integration with Other Applications

Salesforce IoT Cloud is a complete package in itself and can be used as a standalone service for data storing and processing. However, it can also be integrated with other Salesforce products or third-party systems such as enterprise application support used by the company. The unified integration ensures steady flow of useful data from sources and between versatile enterprise systems.

  1. Salesforce IoT Cloud and AWS

Salesforce IoT Cloud and AWSSeveral organizations use both Amazon Web Services and Salesforce for effective IoT solutions as they understand the importance of managed IT infrastructure. In this arrangement, AWS IoT Device Management receives information generated through connected devices. The data is organized in AWS and AWS IoT. An AWS IoT connector connects this data to Salesforce IoT Cloud. The data is sent to the respective platform such as Salesforce Customer Success Platform, third-party CRMs, or other output devices through Salesforce IoT Cloud. Based on the data analysis result, customized actions can then be taken across the CRM.


Salesforce IoT Cloud is a huge platform for businesses irrespective of their verticals to respond to the changing customer needs and their proactive approach to solving customer issues. The IoT cloud platform is the future for businesses to provide the much-needed support to their customers.

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