Over the past decade retail industry has undergone a transformative phase. Retailers have witnessed a monumental shift in the way customers look to engage with them. Brand loyalties have become fickle and longstanding business models have been disrupted. The shift in linear thinking has led to an influx of technologies.
In a longer run, it’s obvious to predict that technology is the cure of all, the reality with RPA lies within process improvement. Employee reduction is something to think about in the long term, but tweaking processes to optimize the business in the short term should take center stage.
The customer is still considered the most important part of the business even if they are interacting with a robot. Organizations discovered a continued interest in chatbots and virtual agent solutions and considering how automation still has a way to go here, there is a lot of scope for innovation.
With these thoughts in mind, it’ll be interesting to see where the RPA market heads in the coming quarters.