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Marketing & Promotions
For any retailer, marketing and promotions is a huge cost today. You just cannot survive today without putting yourself out there again and again and again. However, it is also critical to maximize the ROI from this cost.
To do so, retailers have moved towards a complex combination of multiple strategies and tactics that depend heavily on multiple variables and their real-time status. Traditionally, this was being done by using spreadsheets and complex formulas. RPA has stepped in here to deal with calculating the real-time status of these variables to make marketing efforts more effective.
The real-time calculations by RPA has further enabled marketers and promoters to devise unique offers and schemes that are lucrative enough for customers.