Customer overview
The customer is a leading chain of convenience stores that aimed to transform its customer experience, increase wallet share, and enhance brand reputation through digital transformation. The company sought a reliable partner to help drive innovation while ensuring scalability.
Problem statement
The customer faced challenges in keeping up with digital innovation and customer engagement. Some key issues included:
- Lagging in digital transformation – The company needed a strategy to remain competitive and relevant in a rapidly evolving retail landscape.
- Lack of customer engagement – The customer struggled to deliver personalized experiences that could drive loyalty and repeat purchases.
- Absence of modern digital solutions – The existing system lacked features that could streamline transactions and enhance customer convenience.
Solution delivered
InfoVision leveraged its expertise in digital transformation, rapid go-to-market strategies, and data-driven decision-making to revamp the customer’s customer-facing operations. The key implementations included:
- AI-driven hyper-personalization – Delivered tailored offers to customers at the right time, enhancing engagement and satisfaction.
- Gamified rewards system with AR – Introduced an interactive experience that improved brand recall and customer loyalty.
- Mobile fuel payments – Enabled users to lock in the lowest fuel prices, access real-time pricing, and redeem fuel vouchers seamlessly.
- Mobile checkout system – Allowed customers to scan products, make digital payments, and complete transactions effortlessly using QR codes.
- Digital wallet integration – Provided secure payment options, including Apple Pay and Google Pay, with added features like coupon redemption and loyalty program participation.
Impactful results
- Complete digital transformation of customer-facing operations in one-third of the time and at 10% of the cost compared to competitors.
- Seamless and secure mobile payments with real-time fuel pricing and voucher redemptions.
- Higher customer engagement through hyper-personalization, gamified rewards, and frictionless checkout experiences.
